Creator Rate Card Builder
What should you charge for sponsored content? Build a defensible rate card based on your audience, engagement, and the specific deliverables brands want.
Common Questions
How do I price sponsored content?
Base your rate on a CPM model ($10-50 per 1,000 views) adjusted for engagement, niche, and deliverable complexity. Integrated videos typically run 1x base, dedicated videos 1.5-2x, and shorts 0.3-0.5x. Add premiums for usage rights and exclusivity.
What should I charge for paid media rights?
If a brand wants to run your content as paid ads, charge 50-200% extra depending on duration. 30-day paid rights = 50% premium. 90-day = 100% premium. Perpetual/unlimited = 200-300% premium. These are valuable and you should be compensated.
Is category exclusivity worth it?
Exclusivity means you can't work with competitors for a period. Charge 20-50% premium for exclusivity. Be careful with broad exclusivity (e.g., "all beverage brands") - it should be narrow and time-limited.
How do I negotiate when brands push back?
Never lower price without reducing scope. If they can't afford your rate, offer to remove usage rights, exclusivity, or revisions. Package discounts (10-15% off bundles) are acceptable. Always know your floor and walk away if needed.